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Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.
- Sales Rank: #905843 in Books
- Published on: 2009-02-13
- Original language: English
- Number of items: 1
- Dimensions: 1.20" h x 8.00" w x 10.00" l, 3.00 pounds
- Binding: Hardcover
- 672 pages
Review
“The writing is clear and accessible for the targeted audience (not too complex and detailed yet provides appropriate substance), and the cases are timely and diverse.â€
" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."
About the Author
Michael D. Hutt (PhD, Michigan State University) is the Ford Motor Company Distinguished Professor Emeritus of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt's teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the marketing-finance interface, particularly the application of financial portfolio theory to customer management. Dr. Hutt's research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of Retailing, Journal of the Academy of Marketing Science, and other scholarly journals. He is also the co-author of Macro Marketing (John Wiley & Sons) and contributing author of Marketing: Best Practices (South-Western).
Thomas W. Speh, PhD, is Professor of Marketing Emeritus and former Associate Dean at the Farmer School of Business, Miami University (Ohio). Dr. Speh earned his PhD from Michigan State University. Prior to his tenure at Miami, Dr. Speh taught at the University of Alabama. Dr. Speh has been a regular participant in professional marketing and logistics meetings and has published articles in a number of academic and professional journals, including the Journal of Marketing, Sloan Management Review, Harvard Business Review, Journal of the Academy of Marketing Sciences, Journal of Business Logistics, Journal of Retailing, Journal of Purchasing and Materials Management, and Industrial Marketing Management. He was the recipient of the Beta Gamma Sigma Distinguished Faculty award for excellence in teaching at Miami University's School of Business and of the Miami University Alumni Association's Effective Educator award. Dr. Speh has been active in both the Warehousing Education and Research Council (WERC) and the Council of Logistics Management (CLM). He has served as president of WERC and as president of the CLM. Dr. Speh has been a consultant on strategy issues to such organizations as Xerox, Procter & Gamble, Burlington Northern Railroad, Sara Lee, J. M. Smucker Co., and Millenium Petrochemicals, Inc.
Most helpful customer reviews
1 of 1 people found the following review helpful.
ebook is not the same
By Nicholas S. Piscitello
Very frustrating that the ebook blocks out several case studies and several pages due to "copyright restrictions." This has impacted my ability to use this book for my class, and I do not recommend using the ebook format if you need this book for a class.
0 of 0 people found the following review helpful.
Not impressed.
By Innovation Creator
It's not clear who this book is for. If you've worked in corporate America, then you already know this stuff. If you are a student without much work experience, the coverage is too shallow for you to really learn anything from the text book.
0 of 0 people found the following review helpful.
Lets be clear; I am giving this 5 stars ...
By Sue
Lets be clear; I am giving this 5 stars for its price.
The book itself, as with all university books, is awful and vastly behind the internet on any information you could possibly hope to get.
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