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Understanding Media Economics, by Gillian Doyle
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Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
- Sales Rank: #3971819 in Books
- Brand: Brand: SAGE Publications Ltd
- Published on: 2002-05-24
- Original language: English
- Number of items: 1
- Dimensions: .46" h x 6.86" w x 9.56" l, .76 pounds
- Binding: Paperback
- 184 pages
- Used Book in Good Condition
Review
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute
About the Author
Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she runs the MSc in Media Management programme.
Most helpful customer reviews
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Four Stars
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1 of 13 people found the following review helpful.
Review-Understanding Media Economics
By Krishnamurthy Thakur
The book is an excellent resource for understanding economics of Media. It covers the terrain in great depth.
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