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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.

• Sales Rank: #294324 in Books
• Published on: 2014-01-01
• Original language: English
• Number of items: 1
• Dimensions: .90" h x 8.10" w x 10.00" l, 2.35 pounds
• Binding: Hardcover
• 576 pages

Review
"I think it's the best on the market - especially at the graduate level."

"Kardes is a sound consumer behavior textbook that covers the most essential material."

About the Author
Frank R. Kardes is the Donald E. Weston Professor of Marketing at the College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of the American Psychological Association, the American Psychological Society, the Society for Consumer Psychology, the Society for Experimental Social Psychology, and the Society for Personality and Social Psychology. His research focuses on omission neglect, consumer judgment and inference processes, persuasion and advertising, and consumer and managerial decision making. He has published in many leading scientific journals and is frequently invited to present his research at leading universities throughout the world--including Wharton, Yale, Cornell, Chicago, Northwestern, Michigan, the Australian Graduate School of Management, the London Business School, the Hong Kong University of Science and Technology, and INSEAD (France). Dr. Kardes was an Editor of the Journal of Consumer Psychology, Advances in Consumer Research, and the Handbook of Consumer Psychology, and was an Associate Editor of the Journal of Consumer Research and the Journal of Consumer Psychology. He is currently Co-Editor of Marketing Letters.

Maria Cronley is a professor of marketing in the Farmer School of Business at Miami University. Dr. Cronley joined Miami 2002 and teaches classes in consumer behavior, developing consumer insights, and customer acquisition. She received a B.S. in business from Bowling Green State University, and a Ph.D. in marketing, with a secondary specialization in social psychology, from the University of Cincinnati. Her primary research interests center on consumer judgment and decision processes, with specific emphasis in the areas of inference and selective information processing, persuasion, and practices related to health services marketing. She sits on the Editorial Review Board for the Journal of Consumer Psychology, and has published numerous articles in scholarly journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, Advances in Consumer Research, Journal of Experimental Psychology: Applied, and the Journal of Public Policy and Marketing. She has also won more than two dozen awards and grants for her scholarship and teaching, including the Endres Associate Fellows Award for research, the James Robeson Faculty Research Excellence Award, and the Outstanding Professor Award at Miami University.

Thomas W. Cline is Professor of Marketing in the Alex G. McKenna School at Saint Vincent College, where he teaches courses in consumer behavior, marketing research, advertising and promotion, strategic marketing, and statistical methods. He is a recipient of the International Teaching Excellence Award from the Association of College Business Schools and Programs. Dr. Cline has twenty years experience as a marketing research consultant, specializing in surveys, experimental designs, and focus groups. He earned a Ph.D. at the University of Cincinnati and an MBA from the University of Virginia. Dr. Cline has published numerous articles in academic journals, including the Journal of Advertising, Journal of Consumer Psychology, and Journal of Economic Psychology, Psychology and Marketing, and Journal of Marketing Communications. Dr. Cline is widely cited in the popular press, including USA Today, Psychology Today, CBS News, The LA Times, MSNBC, and The Washington Times. Dr. Cline also serves as head coach for the men's and women's golf teams for Saint Vincent College, hosted at Arnold Palmer's Latrobe Country Club in Latrobe, PA

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By Lisa Mason
Great quality for a great price!

0 of 0 people found the following review helpful.
Five Stars
By Miranda
great

0 of 1 people found the following review helpful.
Interesting Textbook
By Dianna Dyer
This is a very interesting book on human behavior. It will change the way you buy and view advertisements in stores.

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Combining a richly detailed account of scientists at work with a highly readable explanation of cutting-edge neuroscience, this book offers fascinating new insights on the cellular mechanisms of memory and learning.

• Sales Rank: #3452952 in Books
• Published on: 1993-09-01
• Released on: 1993-09-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 6.00" w x .75" l,
• Binding: Paperback
• 355 pages

Review
"There is no denying his skill as a writer...a flowing, elegant scientific treatise" Observer "Quite simply one of the most interesting books which I have ever perused" Scotsman "Rose introduces each topic with skill and clarity" Guardian "Exceptionally well-written...a fascinating account of the current state of play in the neurosciences" Times Higher Educational Supplement "Compelling... The job of demystifying science is completed with style, jargon-free and elegantly written" -- Oliver Robinson Observer

From the Publisher
Combining a richly detailed account of scientists at work with a highly readable explanation of cutting-edge neuroscience, this book offers fascinating new insights on the cellular mechanisms of memory and learning.

From the Inside Flap
Combining a richly detailed account of scientists at work with a highly readable explanation of cutting-edge neuroscience, this book offers fascinating new insights on the cellular mechanisms of memory and learning.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Out of Date
By Jiang Xueqin
This book was an award winner when it was first published in 1992 but since then neuroscience and psychology have advanced so far that this book is antiquated and irrelevant. It's annoying how the author keeps on talking about the biochemistry profession, and asks interesting questions but doesn't really answer them. For anyone interested in neuroscience check out "The Accidental Mind" or "The Female Brain" or "The Brain that Changes Itself".

18 of 25 people found the following review helpful.
Are human memories stored in nucleic acids?
By A Customer
We were taught in basic biochemistry that this question was answered in 1965 with a resounding, table pounding "No." Case closed. But on reflection, and at this remove in time, it is clear that the (rather appealing, really) possibility that nucleic acids constitute a long term memory storage medium was neither tested nor refuted 35 years ago. No one knew how. No one would know how today.
The author, who became deeply skeptical of the original 1960s research that launched the idea of nucleic acid memory -- tells the story of this forgotten controversy from a personal point of view, and this is the most interesting part of the book.
The fact is, biological information is very typically stored as sequences and shapes, and there is no reason to imagine the human memory is stored in some entirely different way. Probably the notion of nucleic acid memory will get a second hearing someday when we have the technology to actually test it, and some sort of a hunch or clue about how such a thing might work in the brain.
A fun book on the subject is the science fiction classic, "Hauser's Memory," and it is probably the only other book on nucleic acid memory that is still available.
For a quick, seamless review of the currently accepted view of human memory, which is grounded on the assumption that memory is stored as synaptic changes, see Kandel & Squire's book, "Memory. From Mind to Molecules."
For a sense of why the cherished assumption of synaptic memory will probably fail, and pretty soon, see the recent, mildly written but revolutionary book: "Spikes," by Rieke et al.

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• Sales Rank: #4595896 in Books
• Original language: English
• Dimensions: 4.00" h x 4.50" w x 3.25" l,
• Binding: Accessory

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Rigorous and modern―the #1 text for Intermediate Microeconomics from the chief economist at Google.

This best-selling text is still the most modern presentation of the subject. The Varian approach gives students tools they can use on exams, in the rest of their classes, and in their careers after graduation.

• Sales Rank: #50804 in Books
• Published on: 2014-04-09
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x 1.30" w x 6.80" l, 2.50 pounds
• Binding: Paperback
• 832 pages

About the Author
Hal R. Varian is the chief economist at Google.

Most helpful customer reviews

23 of 26 people found the following review helpful.
More math please!
By A Customer
This really is an excellent introduction to microeconomics, but its weakness is that it tries to be all things to all people. The author appears to be trying very hard not to scare away potential readers who might be intimidated by calculus. This is a shame, since the level required is not very difficult. All that is really needed is a quick review of the derivitative, and the chain rule in particular. Calculus is essential for any further study of economics, so relegating it to the back of chapters does not do students any service. Having said all that, the concepts are very clearly and thoroughly expained. I just wish the math were more 'up front.'

7 of 7 people found the following review helpful.
a great introduction into microeconomics
By D. Haardt
Varian has done a great job. He got the balance between the math necessary for serious microeconomics, and the examples and jokes necessary to keep the students reading. Using the dual approach (household and producer behaviour), he introduces the reader into microeconomics at a level which makes it possible to move on to more esoteric books like his own 'Microeconomic Analysis', or 'Microeconomic Theory' by Mas-Colell, Whinston, Green. He manages to cover much more than Mankiw can, which is good and necessary to build a solid basis. Yet the book is accessible to anyone familiar with high school math (differentiation and optimization), and requires no economic prerequisites. He also covers several more advanced topics on a stand-alone basis (like economics of information, or game theory) which on the one hand is very useful, as it gives the reader an idea as to where one can head to, but on the other hand is not satisfying as these chapters are necessarily rather superficial. Apart from that, the book is great to built a rigorous basis for household and producer behaviour, and makes it rather easy to go on to much more advanced literature. The math is hidden in the appendices, so it is necessary for a serious understanding to cover these as well, but I don't see any problem with that. This book is as excellent as an introductory micro book can ever be.

13 of 15 people found the following review helpful.
It is.....Ok
By colleca
I took an intermediate microeconomics class with this book. Unfortunetly the author Varian wanted to make some extra money on the side so the book has only a few problems and examples. Why?
Because there is an "accompaniment" workbook. Another $50, but if u really just want some practice, you can find an older version online posted for free, google it people. (The practice workbook has ~800 questions over the ~30 chapters in the book, and is pretty useful actually)

It is a fun read, really it is. It has some great examples in this and is well divided into roughly 30 chapters. Whatever course your taking, this book is too long for 1 semester so you'll probably skip the later chapters that have more to do with game theory and such.

The case studies are good, and the book does a good job explaining utility, CS, PS, allocative efficiency vs. cost effective efficiency, and finally a very good job (covered in 4 chapters) the role and types of monopolists.

If your teacher assigns this textbook, its not the end of the world. Im not sure I would pick it up if it wasnt assigned though, its not that level of good.

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Duke, Earl, a powerful marquess?
When my heart is given to Fyclan Morris…

In New York Times bestselling author Cathy Maxwell's new novella, beautiful Jennifer Tarleton has no lack of noble suitors, but the only man who captures her attention is the one her father will never let her marry: Fyclan Morris. He's a brash adventurer, witty, courageous…and Irish! Even worse, her father blames her for their reversal of fortune…

And it's a fortune—or rather, his grandmother the fortune teller—who foretold that Fyclan would meet "the one,", a love prophesied in the stars. He vows nothing will stand in the way of making Jennifer his bride, but is the price too high? Or is a thing called love worth every challenge?

• Sales Rank: #116406 in eBooks
• Published on: 2015-09-22
• Released on: 2015-09-22
• Format: Kindle eBook

About the Author

Cathy Maxwell spends hours in front of her computer pondering the question, "Why do people fall in love?" It remains for her the great mystery of life and the secret to happiness. She lives in beautiful Virginia with children, horses, dogs, and cats.

Most helpful customer reviews

6 of 7 people found the following review helpful.
Great beginning, I hope the series won't disappoint
By Sofia Lazaridou
A Little Thing Called Love is a prequel novella that sets up the story for The Match of the Century, the first book in the Marrying the Duke series. In The match of the century we see Elin's story, who is the daughter of Jennifer and Fyclan.

The story was short but it wasn't lacking. I was sold on Jennifer and Fyclan's story, despite the instant connection they had which sometimes is an off for me. Maybe the prediction was a factor that helped me with that. I want to see how the story in The Match of the Century will go. The blurb kind of contradicts what Fyclan's grandma said and I want to see how that will work out. The good thing is that the book will be released in November which is close enough for me.

Jennifer is my kind my gal. She is a reader and when she meets her husband, Fyclan, while she is trying to borrow a book (I wish something like that happened to me *sigh*). I liked how Fyclan wasn't a scoundrel, but still maintained an alpha personality. I despised Jennifer's father and I can't say that I liked her sisters. I am looking forward to seeing the characters from this story again in the first book of the series.

The ending of this story was quite satisfying and it was a good way to introduce the series to the readers. The epilogue was perfect for me and it sets everything up for The Match of the Century.

3 of 3 people found the following review helpful.
I knew I had to read it.
By Isha Coleman
When I was younger Cathy Maxwell was one of the authors I could never get enough of. My bookshelves were full of her books and I never got tired of reading them. As I got older and life became more fast pace and complicated I lost track of many authors that I followed including Cathy Maxwell. I could not believe it when I stumbled across A Little Thing Called Love on Edelweiss. I knew I had to read it. The enchanting characters, the beautifully written words and the feeling of being transported back in time proved euphoric. Jennifer was a dreamer that longed to be loved and instead endured many heartbreaking setbacks. Flycan has sought acceptance and love he wants to believe in the fantasy of happily ever after and a better life. Armed with his grandmother's prophetic words he sets out. This story is for the true romantics and dreamers in all of us. It was great to rediscover why I enjoy reading this author.

3 of 3 people found the following review helpful.
A cheat
By Glori-Read
This prequel is deceiving, and gave me expectations for the series, that were crushed in the 1st book of the series. I am not sure why an author would do this, write a meaningless prequel, why? To smoke screen the readers? The story itself was sweet, but nothing special. It would had been better to let it stand alone about someone else and not to raise expectations. Not sure but it has sort of stay away from the series at the very least. My advice is that the readers skip this overpriced novella, save your $, whose contents mean nothing as far as the series are concerned. If you must check from your local library.

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